Accor’s ALL programme adds experiential redemptions in 50 cities

14 Apr 2022 by Mark Caswell
Accor's new partnership with Fever for experiential redemptions

Accor has partnered with global live-entertainment discovery platform Fever to offer members of its ALL loyalty programme redemptions on experiences across 50 cities worldwide.

Members can now redeem points on a total of 1,500 experiences including live entertainment, tours and cultural events, in cities including London, Manchester, Los Angeles, Melbourne, New York, Paris and Sydney.

Experiences can be redeemed via the ALL app, and are set to be extended to 100 destinations in the near future.

Examples of activities available in London include entry to the London Eye from 3,235 points, and a Secret Cinema presentation of Bridgerton from 7,548 points. Members can also opt to pay for the experiences and earn ALL points.

A full list of the 50 cities where the new partnership has gone live can be seen below, along with links to relevant experiences.

Accor said that the new redemption options would add to its existing access to major sporting events, food festivals and concerts.

Commenting on the news Mehdi Hemici, Accor’s chief loyalty and partnership officer, said:

“We want to give our loyalty members – whether during their day-to-day lives or during vacations – the chance to easily reserve experiences at any time in the heart of the city they’re in.

“As well as accessing numerous events and enjoying life to the full, they will be able to use their points to make reservations earning even more in the process! Fever’s expertise will enable ALL – Accor Live Limitless to offer its members the best possible experiences.

“At launch, we have iconic destinations already live such as New York, Paris, Singapore or London. This new service will also appeal to new members who will find our programme even more attractive.

“This is further proof that the Group’s operations extend beyond the walls of its properties once again underlining our Augmented Hospitality strategy.”

Initial 50 cities covered by the new partnership

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