UK train operator LNER has launched a website purely for international travellers.
I believe it is the first UK train operator to offer dedicated booking facilities to many customers around the world.
https://twitter.com/LNER/status/1491721214464774144
Normally when I report on a new website for Business Traveller I would first test it to see how it performs.
But in this case I cannot as it’s the standard UK site lner.co.uk and when travellers overseas click this link they are transferred to the site in their local language and (in some cases) local currency.
From my experience lner.co.uk is a good site for UK rail. However it cannot compete with the slick Swiss site rail.ch.
LNER says “Lner.co.uk will automatically detect those customers who are outside the UK and will direct them to their customised site to improve the online booking experience.”
Its website has the capacity to operate in 20 languages and to accept up to 26 currencies including Euros, Korean Won and Japanese Yen.
Lner.co.uk is currently available in the following languages with more to be added:
Japanese, Korean, Chinese, Spanish, Netherlands, Italy, Germany, Portuguese, Finnish and French.
For our readers overseas may I explain that LNER is mainly a long distance operator between London Kings Cross, Yorkshire, the Northeast and Scotland.
Its network, especially the Anglo-Scottish section, is popular with overseas visitors when visiting Edinburgh and the Highlands.
Says MD David Horne, “Our mission is to transform rail travel, inspiring more people to explore the beauty of England and Scotland with our world-class Azuma trains.”
As we reported last month LNER is increasing service frequency effective February 14.
It also offers first class passengers an enhanced (and complimentary) meal service.
Avanti and LNER spark “breakfast war” with relaunched services
