When British Airways surveyed customers back in domestic Shuttle days the overwhelming feedback was that they wanted a hot breakfast.

Basically customers told BA that having a hot breakfast onboard meant extra time in bed.

Hence BA’s launch of Super Shuttle in the 1980s saw the return of a proper cooked breakfast.

And it’s the same with UK rail. Business travellers taking Avanti West Coast and LNER have been lamenting the lack of a proper breakfast for many months.

The former reintroduced a cooked breakfast recently when it upgraded first class. Travel vlogger Paul Lucas sampled it last Monday, as can be seen from his tweet.

Co-incidentally and a couple of days later Anglo-Scottish rival LNER relaunched its hot breakfast service.

The firm’s MD David Horne tweeted a photo of the new offering.

The train operator says that “LNER’s famous freshly cooked full breakfasts and range of hot meals have been reintroduced in first class as the catering offer is enhanced.”

Equally important is the news from MD  David Horne that more trains are being added to LNER’s schedule next month.

“We will be increasing our timetable from February 14. We are now noting less staff absence due to Covid and we expect that to continue (which means more services will be able to operate).”

At the same time LNER says it is “enhancing its popular loyalty scheme [it now has over 300,000 members] with further exclusive offers and more incentives to come”.

Finally one wonders whether Avanti West Coast will reinstate some services earlier than planned ?

As we reported last week, London to Birmingham and Manchester train frequency is now cut to one train an hour.

Avanti West Coast makes severe timetable cuts

lner.co.uk, avantiwestcoast.co.uk