The 50th UAE National Day Celebrations commemorated the country’s Golden Jubilee through a roster of artistic and cultural experiences. Steering the celebrations, Etihad Airways, as part of their ‘Hosting the World’ campaign collaborated with Indian Fashion designer Manish Malhotra and well renowned Emirati designer Hessa Al Falasi.
The unique collaboration is Etihad’s attempt to laud UAE’s prospering fashion trends and style. Hessa plays the perfect host to Manish as they come together to create the iconic Abaya saree, a distinctive piece of fashion.
Etihad further represents the awe-inspiring creative collaboration which truly celebrates fashion, creativity, and innovation in its purest sense thus commemorating the UAE’s ‘Year of the Fiftieth’ with an exclusive limited edition of the Abaya saree.
Amina Taher, Vice President Brand, Marketing and Sponsorships, Etihad Airways said: “We challenged ourselves to celebrate the UAE’s golden jubilee in ways that not only recognise the country’s past and legacy, but also acknowledge the incredible achievements that are the building blocks for the future. The UAE’s creative scene is booming and at Etihad we are proud to recognise and honour this through this unique series of collaborations. Flying in Manish Malhotra, one of India’s most renowned fashion designers, to work with the UAE’s talented Hessa Al Falasi has been a highlight of the campaign.”
