Asiana Airlines says it has expanded its loyalty scheme “from a domestic-only rewards programme to one with regional and international reach”.

The carrier has partnered with Collinson’s Smart Earn platform, to enable customers in China, Japan, South Korea, the UK and the US to earn points when shopping online with over 5,000 retailers.

Kwang-Hyun Kim, senior vice president of Alliances and Marketing at Asiana Airlines said that Covid-19 “has meant that our valued guests have been prevented from travelling for over a year – an activity we are all missing”, adding that the enhanced programme would provide “even more opportunities for travellers to earn points”.

Meanwhile Todd Handcock, President of Collinson’s Asia Pacific region said that the platform provided “a unique and valuable way for travel brands to stay connected to grounded travellers, and for retail brands and financial service providers to be a part of the increasingly important earn-and-redeem side of ecommerce”.

“Earn platforms, such as the one we’ve created for Asiana Airlines, enable airlines to stay in touch with customers at a time when travel is limited, while providing an additional way to build points and air miles with a range of retailers, which they can put towards a dream holiday once lockdowns lift,” said Handcock.

“Rewards programmes will continue to be critical to how travel and retail businesses survive this turbulent time and thrive in the future, and we’re proud to offer an enhanced way to reward, reassure and reconnect with customers.”

In November last year Korean Air and its owner Hanjin Group has announced a KRW 1.8 trillion (£1.2 billion) agreeement to acquire rival carrier Asiana Airlines. The deal is currently expected to complete by the end of June.

Korean Air to acquire Asiana