United has introduced an interactive map tool called “Map Search” that allows customers to compare and shop for flights, based on departure city, budget and location type, including popular national parks, skiing and cultural destinations.
Powered by Google Flight Search Enterprise Technology, the US airline’s new feature can be accessed through the airline’s website.
The carrier says the new digital tool displays fares in a map view, allowing customers to simultaneously compare travel to a variety of destinations in a single search.
The airline says customers can apply “over a dozen filters” to their map search, including viewing non-stop only flights, specific or flexible dates, and one-way or round-trip options.
Additionally, customers can set their preferred departure city and maximum price preference, and filter options based on the type of destination they’re looking to visit. The feature currently offers filters to view destinations that are popular for the following offerings:
- National Parks
- Beer & Breweries
- Food & Drink
- Skiing & Snowboarding
- Snorkeling and Scuba
“These Map Search filters were designed to highlight the destination types that are most popular with today’s traveler, including the top national park destinations served by United. The airline operates more flights to more national park destinations than any other US carrier,” reads a statement from the carrier.
In addition to the filter options available on Map Search, MileagePlus members can also use the tool to view all of their past travels with United. With the “Where I’ve Been” feature, the map will highlight all the destinations a customer has traveled to with United.
“We’ve reinvented the way people search for flights and introduced something new for our customers that is simpler, provides better results and is easy to use,” said Linda Jojo, executive vice president for technology and chief digital officer.
“Leveraging the power of Google’s Flight Search technology, we are able to provide an all-in-one solution that streamlines the search process and allows our customers to more easily find the flights that work best for them.”