Dubai launches ‘Dubai Assured’ stamp for hotels, tourism and retail establishments

20 Jul 2020 by Anithya Balachandran

Dubai has launched ‘Dubai Assured’ stamp for hotels, tourist attractions, retail establishments and F&B outlets that have implemented the required health and safety protocols.

The glitzy emirate that reopened for international visitors from July 7, stated that “the stamp is a visual mark reassuring guests that safety and hygiene measures prescribed by the authorities have been complied with across all tiers and categories of tourist and resident touchpoints.”

Dubai Assured programme is a collaboration between the Department of Tourism and Commerce Marketing (Dubai Tourism), Department of Economic Development (Dubai Economy) and Dubai Municipality.

The stamp will have a validity of 15 days and can be renewed every two weeks upon further verification by inspectors from the relevant authorities. Over 1,000 establishments have already been inspected for compliance with appropriate guidelines, as part of the programme, making them eligible to receive the Dubai Assured stamp.

Dubai Assured seal

Helal Saeed Almarri, director-general, Dubai Tourism said, “With health and safety foremost on the minds of travellers when selecting their destination, the Dubai Assured seal is a simple yet critical mechanism to ensure tourists enjoy a smooth and safe experience at every stage of their journey, from arrival at our airports to their departure from Dubai.

“The Safe Travels stamp Dubai received recently from the World Travel and Tourism Council further validates the city’s efforts to implement stringent hygiene and safety protocols and align itself with international health and safety standards.”

Adding to this, Sami Al Qamzi, director-general of Dubai Economy said, “We have seen stronger co-ordination and co-operation between the government and the private sector, and a new level of preparedness in Dubai. Safety, stability and resilience are paramount in the new scheme of things and Dubai Assured is an inspiring statement that Dubai has strengthened its credentials as a safe destination and global hub for tourism, retail and leisure.”

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