Accor has announced that it will add more hotels in Singapore following a deal with Singapore-based hotel developer and manager Global Premium Hotels to franchise 15 hotels.
Global Premium Hotels owns and manages two brands: mid-tier brand Parc Sovereign Hotel and economy hotel brand Fragrance Hotel.
Among the 15 hotels, 13 of them were trading under the existing Fragrance Hotel brand and two under the Parc Sovereign Hotel Brand. The deal will bring Accor’s network to 30 hotels and 7,625 rooms in Singapore.
The 15 hotels will undergo “asset enhancement initiatives” to bring them in line with Accor’s global standards and will be rebranded to become one Mercure, one Ibis Styles and 13 Ibis Budget hotels.
“Accor’s strong presence in and understanding of the Singapore market will be complemented by these additional hotels and with our proven expertise in mid-tier and economy hotel operations, we hope to bring added value to the owners. This deal is a great moment for our group as we are able to increase our Singapore presence significantly overnight with the addition of these 15 hotels/1621 rooms,” said Michael Issenberg, chairman and CEO of Accor Asia Pacific.
Also commenting on the news, James Koh, owner of Global Premium Hotels, said:
“With a buzzing hotel scene these few years, and especially the mid-tier hotel segment enjoying increasing popularity and strong growth figures, this partnership is indeed timely. We are excited to strengthen our relationship with Accor and are confident that this deal will further optimise the performance of our hotels while attracting a greater international audience via Accor’s global distribution and world-renowned brands.”
With the finalised deal, Accor will have 3,357 rooms in the luxury and premium category in Singapore, 1,840 in midscale and 2,428 in economy.
Earlier in August, Raffles Singapore, Accor’s iconic property in the city-state, reopened its doors after a two-year renovation.
