The big picture: United unveils livery tribute to California

16 Oct 2019 by Mark Caswell
United B757 celebrating the state of California

United Airlines has unveiled a one-off livery celebrating the Californian state, as part of the carrier’s ‘Her Art Here’ series championing female artists.

The special B757 livery was created by Tsungwei Moo, and features “quintessential California imagery including sunglasses, palm trees and the Golden Gate Bridge”.

United’s ‘Her Art Here’ contest gave female artists the chance to “use an airplane as their canvas and inspire women around the world who are interested in a career in the arts”.

United B757 celebrating the state of California

The California livery follows the unveiling of a B757 aircraft celebrating the New York and New Jersey regions earlier this month.

Moo grew up in Taipei before emigrating to San Francisco, and said of her winning entry:

“It’s truly a dream come true. The vibrant colors, sunshine and subject matter make it California. I could never imagine one day my art will be displayed on a United Airlines plane which brought me to the United States.

“There are no culture borders in art and it doesn’t matter my status is an emigrant female artist. This plane has its mission now, to bring more joy into people’s life, connecting people and uniting the world through experience art.”

United B757 celebrating the state of California

United said that a B757 aircraft is roughly 3,666 times larger than the typical 18” x 24” canvas, and provides the artist with “a travelling canvas” which flies on average 1.6 million miles per year and over 470 cross-country trips.

The airline said that according to the National Museum of Women in the Arts, while 51 per cent of today’s artists are women, less than 13 per cent of art on display in the US is by female artists.

The ‘Her Art Here” contest was open to US resident artists identifying as a woman (including cisgender, transgender, woman-aligned or non-binary).

United B757 celebrating the state of California
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