The lifestyle brand, Good Earth, recently unveiled its annual design collection for 2019 called Maladvipa, which pays an ode to the Maldives.
The new collection features Mirihi flowers, leafy palms, lush pandanus, tropical red hibiscus, champacas and passiflora in the brand’s signature hand-block prints and thread-work. Good Earth has also tried to capture the beauty of Maldivian nature in its decoupage, tableware, and handmade décor pieces. Fine bone-china and ceramics showcase the new Oceana design, replete with the wild flowers, lagoons, and the turquoise waters of the Maldives.
Sand-blown, recycled glassware in cobalt blue tones and multi-purpose décor pieces crafted in wood, iron, and reclaimed brass, bearing imagery of Maldives are some other highlights of the new range.
Alike all Good Earth creations, the new Maladvipa collection also focuses on sustainability. Elaborating on how the brand tries to keep sustainability at the heart of each of its creations, Anita Lal, founder and creative director, Good Earth said, “Sustainability is very much a part of our DNA and we believe in not just sustaining crafts but sustaining culture and tradition for sustaining the planet. Now every year this assumes a different meaning depending on what region we are working with. We are sustaining crafts in that particular region. We are trying to sustain cultures of that region and we are trying to give work to the craftsmen to make sure they have constant source of income and livelihood.”
Furthermore, a special-edition capsule collection of resort-wear and home collectibles inspired by the tropical landscape of the Maldives will also be available for international travellers at a special Good Earth x Soneva pop-up at Soneva Fushi until November 15, 2019. Commenting on this collaboration, Lal said, “Last year, Soneva Fushi wanted to do a design collaboration with Good Earth. So, the design and marketing team travelled to the property that adopted a sustainable way of looking at the tropical world. So, through this holiday came a lot of inspiration for the design team who tried to translate the island life into beautiful motifs and designs that have now formed the basis of the new collections.” goodearth.in