Preferred Hotels and Resorts has announced that the forthcoming The Londoner hotel on Leicester Square is to join its Legend Collection.
The 350-room and 35-suite property is set to open next year, as part of a complex on the southwest corner of the square which will also features a cinema, spa, restaurants and bars.
Business Traveller attended the topping out ceremony for the hotel last year, which is located on the site of the former Odeon West End.
It’s being dubbed the UK’s “deepest” hotel, with the lowest floor some 30 metres below ground – almost as deep as the property will be tall.
The hotel will feature a rooftop bar and a 1,000-capacity pillarless ballroom. Reservations for the hotel will open next month, for stays from spring 2020.
Commenting on the news Lindsey Ueberroth, CEO of Preferred Hotels and Resorts, said:
“London has long been a favoured destination for travellers thanks to its iconic landmarks, trendsetting culinary scene, and vibrant culture.
“The city’s travel and tourism sector is forecasted to continue on a strong growth trajectory, and we’re thrilled to continue catering to this growing demand by thoughtfully expanding our brand footprint in the ever-important destination for both leisure and corporate travellers.
“We are honoured to welcome The Londoner to the Preferred Hotels and Resorts global family and look forward to a long and successful partnership powered by a shared belief in genuine, independent travel.”
The Londoner is being developed by Edwardian Hotels, which owns and operates 11 Radisson Blu Edwardian hotels in London and central Manchester, as well as London’s The May Fair, a Radisson Collection Hotel.
Preferred Hotels and Resorts represents over 750 properties across 85 countries, with new additions this year including L’Oscar Hotel London, and The Fullerton Hotel Sydney.