Citizen M to open fourth London property

21 Aug 2019 by Jenni Reid
Citizen M Tower of London

Dutch hotel group Citizen M has acquired a property in Victoria where it plans to open a fourth London hotel in 2021.

The 226-room hotel will span twelve floors, including a basement.

Construction is set to begin in May 2020, following the demolition of the existing Denison House in November.

Like many of the group’s properties it will be built using modular construction, which sees rooms built and furnished individually in an offsite factory before being moved to the site and assembled.

Citizen M says this enables faster construction, better quality control, and the opportunity to create a more consistent aesthetic.

Citizen M Victoria rendering

Interiors in the Victoria property will be designed by Amsterdam-based Concrete, with furniture from Vitra. Rooms will have king-sized beds, rain showers and large TVs.

Citizen M says its hotels offer “luxury accommodation at affordable prices in hyper-busy urban centres.”

Klaas van Lookeren Campagne, Citizen M’s CEO, said: “We are excited to have completed this transaction after securing planning consent in a prime location in Westminster.

“With three hotels already operating successfully in London, this new property will offer a fantastic addition to our existing portfolio and confirms our commitment to expand further in London’s most desirable neighbourhoods.”

Citizen M has hotels in seven European cities, as well as in New York, Seattle, Shanghai and Kuala Lumpur. The group opened its first Boston property earlier this month.

Its current London locations are Shoreditch, Bankside and Tower of London.

Hotel review: Citizen M Shoreditch

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