LATAM unveils new Premium Business product on retrofitted B777

28 Aug 2019 by Jenni Reid
LATAM B777 business class

LATAM showcased its first retrofitted Boeing B777 at an event in Sao Paulo today, revealing more details about its new ‘Premium Business’ service.

The Latin American airline group is spending $500 million to renovate 200 cabins across various aircraft over the next two years, representing half of its fleet. It will also roll-out service upgrades.

Aircraft will feature new business class seats with direct aisle access, designed by Thompson. Seats recline 180 degrees into a fully-flat bed and have an 18-inch Panasonic screen.

LATAM B777 business class

Passengers will also get a new menu by Chilean and Brazilian chefs, which will feature South American ingredients. They will be accompanied by South American wines selected by Héctor Vergara, the continent’s only Master Sommelier.

LATAM Business Class

LATAM said it would also introduce new premium pillows, bedding and mattresses with temperature-regulating and pressure-point technology.

LATAM B777 business class

Aircraft will be fitted with LATAM+ seats, offering more legroom, a dedicated overhead locker and services such as priority boarding.


The economy cabin has also been revamped, and features a new design and USB power ports.

LATAM economy

“By listening to our customers, we understand that our passengers want more options, flexibility and a personalised service when travelling, according to their needs,” said Paulo Miranda, Vice President of Customers, LATAM Airlines Group.

“We are investing over half a billion dollars in cabin renovations and digital tools as well as improving our service, offering each of our customers a tailor-made travel experience.”

LATAM will also refurbish over 150 Airbus A320 and A321 aircraft cabins on domestic flights and routes within Latin America.

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