Air Asia passengers can now book a special inflight burger meal from which 10% of the purchase price goes to a fund to support the fight against HIV/AIDS.
The INSPI(RED) Burger was created by Hong Thaimee, the chef ambassador of (RED), a non-profit founded in 2006 to “engage businesses and people in the fight against AIDS”.
The burger features a chicken patty infused with fish sauce, kaffir lime leaves and lemongrass, topped with zesty nam prik noom mayo (green chilli mayonnaise), shredded purple cabbage and tomato on a red beetroot bun.
For every INSPI(RED) Burger sold, 10% of sales will go to the “Global Fund” of (RED) to support HIV/AIDS testing, counselling, treatment and prevention programmes in the Association of Southeast Asian Nations (Asean) region.
Air Asia said it encourages guests to pre-book the INSPI(RED) Burger with a free drink at a promotional price of RM10 (US$2.42) on Air Asia flights across all Air Asia destinations until December 31, 2019.
Santan meals – the name of the airline’s inflight menu – are available for pre-booking via “My bookings” on Air Asia’s website. Pre-booking provides guests with cheaper-than-airport prices, a wider variety of meals and priority meal delivery on board, Air Asia said in a press release.
“As a Thai chef based in New York, I wanted to combine the best of both worlds – Thai flavours and the classic all-American burger – to make a meal that would be easy for the airline passengers to enjoy,” said chef Thaimee.
Air Asia has also created a special line of co-branded (Air Asia) RED inflight merchandise to “spread the (RED) message”, including a “remix of the iconic Air Asia cap” and a collectable aircraft model, with US$2 from the sale of each item to be donated to the Global Fund. Passengers can purchase this merchandise on board or pre-book the items via this link for collection when they travel.
“We are looking to add more co-branded merchandise in the coming months,” an Air Asia spokesperson tells Business Traveller Asia-Pacific.
In related news, back in February Air Asia’s group CEO Tony Fernandes said his airline has plans to open a restaurant that will serve meals based on the airline’s in-flight menu.
