Japan Airlines has unveiled the name of its new low-cost long-haul carrier which is scheduled to launch next summer.

Zipair Tokyo initially plans to operate routes from Tokyo Narita to Bangkok Suvarnabhumi and Seoul-Incheon International, using B787-8 aircraft.

Plans for the medium to long-haul low-cost subsidiary were originally unveiled last year, with plans to launch flights in time for Japan’s hosting of the Olympic and Paralympic Games.

JAL said that the name had been inspired by the English word zip, “which describes speed, such as how fast time can pass when traveling on a unique airline”, and also the idea of “travelling to destinations in various zip codes”.

It added that Tokyo is being used in the branding, “as the airline will be based in one of the most advanced cities in the world”.

A new logo for the carrier has been revealed, incorporating Roman font and a two-tone colour scheme described as “Harmony Gray and Trust Green”.

The carrier has applied for an air operator’s certificate, and will begin recruiting staff in April.