Gulf Air outlines plans to become “boutique airline”

7 Jan 2019 by Mark Caswell
Business class seat on Gulf Air's B787 Dreamliner

Gulf Air has unveiled plans for a new “boutique model concept” which it says will see it see it reinforce its focus on product and customer experience.

The move is part of a reinvigoration of the airline, including a new brand identity and livery, and redesigned economy and business class seats on its new B787 Dreamliner aircraft.

The carrier is also set to move into a new terminal at Bahrain International airport later this year, and says it will expand to “more boutique destinations on 2019”, as well as continuing its fleet renewal programme with the delivery of two new B787s and five A320 neos this year.

Gulf Air's new livery

Commenting on the news over the weekend Gulf Air’s chairman of the board of directors Mr. Zayed R. Alzayani said:

“This is an even more exciting year for Gulf Air as we continue our efforts and plans to portray the airline as a solid national asset that serves the Kingdom of Bahrain and yet caters to an international audience.

“Today we announced our boutique concept, which will see the airline adapt a new business model to shine amongst the competitors in our own unique way.

“Working hand in hand with Gulf Air Group, BTEA and BAC with the launch of the new terminal, will allow the new Gulf Air to represent Bahrain to the world and open more bridges to and from the island”.

In recent years Gulf Air has seen intense competition from Middle Eastern airlines including Emirates, Qatar Airways and Etihad, and the carrier said its plans would “differentiate itself as a boutique airline that is different and unique in the way it operates comparing to the bigger airlines that are more volume driven”.

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