Design agency Tangerine has released images and a walk through video of the interiors of Gulf Air’s new B787 Dreamliner.
The newly designed economy and business class seats coincide with a revamped “smart with heart” brand identity created by brand consultants Saffron.
According to Tangerine features of the redesigned Rockwell Collins business class seat include:
- raised privacy panels to the suites to divide the business class cabin on the B787, creating more private, intimate zones
- these panels feature a 3D sculpted surface, “inspired by the iterative geometric forms found in Bahraini architecture”, which cast shadows when cabin lighting strikes and surface, “dappling the light to create an intimate and relaxing suite”
- suites “defined by a sweeping almond gold trim, that draws the eye, and subtly echoes the falcon wing tip developed by Saffron for the branding”
- a “dramatically improved entrance way” to window seat, incorporating a flip-down foot rest, which “significantly improves the bed space for the window side passenger”
- a stacked armrest and central console, as well as a modified shape of the back-shell which “significantly improves the armrest space compared to competitor airlines using the same standard seating product”
- Rich brown leathers, evocative of a falconry glove, are used on the seat headrests, arm caps and the business class footstool
Commenting on the revamp Matt Round, Tangerine’s chief creative officer said:
“The new cabin design carves a distinctive place for Gulf Air in the market, elevating the customer experience to new heights.
“We curated the design carefully across multiple seating products and aircraft, including the B787, A320 and A321, to ensure that a cohesive brand and customer experience is established across every touchpoint of Gulf Air’s service.
“The result is a completely updated flying experience that is elegant, sophisticated and quintessentially Bahraini.”
Last month Gulf Air unveiled its new livery which is debuting on the carrier’s B787 aircraft – as previously the Dreamliner will serve Gulf Air’s Bahrain-London route from June 15, although note that according to a report by industry website routesonline.com the airline will initially only serve one of its two daily flights with the B787.
