Singapore Airlines passengers travelling in Suites, first and business class can now pre-book their main meal choices up to three weeks before their scheduled departure on any flight operated by the carrier.
Previously, the service had been restricted to just flights travelling to and from North Asia as part of a soft launch introduced in August last year. The service is in addition to the carrier’s popular Book the Cook service, available to passengers in Suites, first, business and premium economy, which allows travellers to pre-order main courses from a separate menu that includes up to 68 alternative meal choices.
The new meal pre-booking service is available from three weeks prior to the scheduled departure, though it does cut off 24 hours before take-off. Travellers can view and pre-book the meal choices that will be served on their flights on Singapore Airlines’ website.
Currently the service is restricted to travellers in Suites, first and business class, though Singapore Airlines has said it plans to extend the rollout to include premium economy passengers “in the near future”.
Speaking about the new offering, Yeoh Phee Teik, senior vice president of customer experience for Singapore Airlines, said: “The response to our soft launch of the new meal pre-ordering service was very encouraging, and we are now pleased to offer it to all premium-class customers travelling across our global network.”
Among the dishes that will be available on the pre-order menu are beef fillet, a hanakoireki bento box, traditional Korean hansik cuisine, and lamb loin.
The pre-ordering service also includes Singapore Airlines’ new Chinese-themed business class menus served on board its flights between Singapore and Hong Kong, Beijing, Shanghai and Guangzhou. The new Shi Quan Wei Mei menus were launched in July and were modelled after its Shi Quan Shi Mei first class menus that it has been serving on select services to and from China since 2015.
Business Traveller previously took an in-depth look at the new Shi Quan Wei Mei menus at a tasting hosted by Singapore Airlines in Hong Kong.[embed]https://www.businesstraveller.com/business-travel/2018/07/26/this-is-singapore-airlines-new-business-class-chinese-menu/[/embed]