Beauty & Brains: The New Mercedes-Benz CLS

3 Dec 2018 by Business Traveller India
Beauty & Brains: The New Mercedes-Benz CLS

The very idea of luxury is built on the premise of beauty. And beauty, in modern times, would not exist without brains. The two are no longer mutually exclusive. A case in point of this perfect marriage is the new Mercedes-Benz CLS 300 d. Designed for the fast-paced business traveller, who is a luxury aficionado, the car combines striking good looks, elegance, technology and innovation in one highly enviable package. To put it all in a nutshell, the new Mercedes-Benz CLS is a unique offering in the German car manufacturer’s portfolio as it pegs itself perfectly as a “lifestyle essential”.

The CLS enjoys the record of being the world’s first four-door Coupe, changing the notion that a Coupe used to be a two-door-style car. “The new CLS is a design icon as the archetype of the four-door Coupe. In line with our design philosophy of Sensual Purity, we have reduced its DNA an extremely puristic way and, at the same time, emotionally charged it with elegant beauty, shares Gorden Wagener, Chief Design Officer Daimler AG.

In terms of design, the car is instantly recognisable thanks to its refined contours and reduced lines, lending itself perfectly to a discerning high-profile professional, who perhaps enjoys being driven around, while enjoying the plush comforts of the backseat. Other design cues include the grille contour and a distinct forward-slanting stance, combined with the low, wide headlights, in keeping with the German carmaker’s “sensual purity” design idiom. We can’t forget to mention to slick side design, defined by its curved, frameless windows, which blend so beautifully with the high waistline and the generous rear shoulder line that seamlessly fuses into the flat rear end of the vehicle.

As Mercedes-Benz launches this new car, it enters a new phase of its journey – a truly intelligent car that speaks to entrepreneurs, lifestyle connoisseurs and personalities from the films and sports.

Some of the new, luxury bells and whistles of the CLS include a new-generation steering wheel, Air Body Control (a highly-sophisticated multi-chamber air suspension technology for greater comfort and driving efficiency), and ambient lighting in 64 colours to perfectly suit your mood.

In addition, Mercedes-Benz’s discerning luxury customers will be glad with the design customisation options on offer. These options extend from paint and upholstery all the way to alloy trim and even the centre console.

The smooth lines and curves of the exteriors are beautifully reflected in the interiors as well, brimming with innovative controls, a stylish cockpit and plush seating, a veritable feast for a technology connoisseur.

Interesting to note that the seats were designed exclusively to be fitted into this design. Other perks in the interiors includes the highly advanced air conditioning and temperature control system, and a supremely intelligent information and communication system, displayed on the centre console screen.

The new CLS is nothing short of a beast in a slick, agile avatar, just waiting to be discovered. A gorgeous piece of machinery, designed to seduce!


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