Mercedes-Benz has announced that it plans to be the first automotive manufacturer to partner with what3words, the global addressing system that has divided the world into 3m x 3m squares, each with a unique address made of three dictionary words.
For more on the system, see our feature:
The luxury car manufacturer has built what3words into their next generation infotainment system launching this year. Drivers will be able to type or say three words to pinpoint an exact destination anywhere in the world.
The three word address ///genau.freundin.tagebuch for example, refers to the exact 3m x 3m at the Mercedes-Benz manufacturing plant entrance in Stuttgart-Untertürkheim.
When a driver enters a three word address by voice or text, the what3words technology converts it to a coordinate. The car then routes to this exact location using its in-built mapping and navigation system. what3words is currently available in 14 languages, with more in development, allowing people to say a three word address in their native tongue to enter their destination, no matter where in the world it is.
what3words says that the system eliminates many of the frustrations encountered by drivers using voice to enter traditional street addresses and is the first addressing system specifically designed for voice input.
The 3 word addresses are more reliable than street addresses or postcodes, allowing drivers to navigate with precision to a specific building entrance or car park. They also cover the entire world, and can be used to drive to parks, beaches and pop-up markets – so drivers can enjoy the range of urban and rural spaces that don’t have fixed street addresses at all.
‘Our approach regarding HMI [Human Machine Interface] is entirely focused on giving our customers the best, the easiest and the most comfortable experience’ said Sajjad Khan, vice president of Digital Vehicle and Mobility, Daimler AG. ‘Three word addresses are very simple to use, meaning drivers can give their car any precise destination, and know they’re navigating to the correct location, every time’.
‘Traditional street addresses just were not built for voice input’ said Chris Sheldrick, CEO and co-founder of what3words. ‘15 Ammanford Road and 50 Ammanford Road are hard for a voice system to distinguish between and many house names and road names aren’t unique. There are 14 different Church Roads in London, and 632 Juarez streets in Mexico City. Street addresses also use thousands of non-dictionary words, the pronunciation of which can be near impossible to guess. The town of Godmanchester, is actually pronounced ‘Gumster’. Mercedes-Benz is known for innovation, so it’s no surprise to us that it is the first automotive company to integrate our system into their vehicles’.
The partnership with Daimler Mercedes Benz is part of a general move by what3words to target the travel industry, including the Global Hotel Alliance. GHA now lists 3 word addresses for all member hotels on discoveryloyalty.com. Once customers have a 3 word address for their destination, they can simply type it into the free what3words app and get directions right to the front door.
Subscribers to Business Traveller receive a one-year Platinum membership in the programme.