Low-cost carrier Air Arabia has unveiled a new livery and brand identity as part of celebrations marking 15 years of operation.
The Sharjah-based airline launched its first flight on October 28, 2003, initially serving just five routes with two aircraft. Since then it has grown to serve 155 routes across the UAE, Morocco and Egypt, with a fleet of over 50 A320 aircraft.
According to the carrier the new brand identity “is derived from the creative idea of ‘Modern Nomads’, reflecting the positioning of Air Arabia as an airline of true value that connect with the young, adventurous, and those who are eager to travel, discover new places and collect new experiences”.
The airline’s seagull symbol has been retained, while “modernising it and further spreading its wings reflecting the carrier’s growth and outlook while staying true to its original look”.
The new livery was unveiled on an A320 aircraft which also features a new interior design.
Speaking at the event earlier this week Sheikh Abdullah Bin Mohamed Al Thani, Chairman of Air Arabia said:
“It was 15 years ago that Air Arabia and the low-cost airline concept were just an idea in the region, an idea of connecting people at affordable cost.
“Today we are gathered to celebrate the great success story that Air Arabia has become, redefining air travel in the region and providing great travel experience for over 80 million passenger to date.”
Fellow UAE carrier Etihad Airways also celebrates its 15th anniversary this year, and is celebrating by giving away 1.5 million miles to Etihad Guest members booking flights over the next 15 days.