Hotel group Kempinski has launched a redesigned loyalty programme which it says will provide guests with “greater privileges and personalisation”.

Kempinski Discovery will offer members “benefits tailored specifically to their preferences”, ranging from room upgrades and late check-out / early check-in, to exclusive offers, discounts at Kempinski restaurants, a dedicated butler service and “personalised chef services”.

There will also be an invitation-only Kempinski Private Concierge service for “the most loyal Kempinski guests”, offering benefits including invitations to selective events, a 24/7 membership service line, private concierge and preferential rates on “complementary luxury services”.

The Global Hotel Alliance – of which Kempinski is a member – offers the GHA Discovery programme, and Kempinski stresses that it “remains a proud partner” of the alliance.

“Members of Kempinski Discovery will receive enhanced benefits during their stay at Kempinski hotels around the world while also enjoying loyalty privileges when travelling to other GHA properties,” the group said in a press release.

Both Kempinski Discovery and GHA’s own Discovery programme offer members experiential rewards, with Kempinski giving examples of elephant jungle rides, a private tour of a Geneva watch factory, or a tour of Malta’s presidential palace and gardens.

More information and a list of all benefits available to members can be seen at