Singapore Airlines is further expanding its footprint in North America with a new codeshare and frequent-flyer agreement with Alaska Airlines set to take effect from September 27 this year.
The Singapore carrier will begin placing its SQ code on Alaska’s flights to 18 destinations in the US and Mexico. These will be in addition to the existing codeshare flights to 19 destinations within the US flown by Virgin America, which Alaska acquired last year and has since said it will disband and integrate into its own network.
The partnership will enable members of Singapore Airlines’ Krisflyer and Alaska Airlines’ Mileage Plan frequent-flyer programmes to earn and redeem miles on codeshare flights. However, while this is set to begin from September 27 for Krisflyer members on Alaska-operated flights, members of Mileage Plan will have to wait for a later, as-yet unconfirmed date to be able to redeem miles on Singapore Airlines-operated flights.
“Our new partnership with Alaska Airlines enables us to improve connectivity between Singapore and the important North American market, providing customers with more codeshare destinations and enhanced Krisflyer benefits,” said Singapore Airlines senior vice president of marketing planning, Tan Kai Ping.
Singapore Airlines has been placing emphasis on its services to the Americas in recent months. Last year, it launched a Manchester-Houston service, which is now being flown by its A350. In the same month as the Houston route, it also launched its A350 service from Singapore to San Francisco, which Business Traveller reviewed in November.
Earlier this month, the carrier also announced it will begin codesharing with Latin-American carrier Avianca on flights to the Colombian capital Bogota via London and Barcelona.