Small Luxury Hotels of the World (SLH) is to relaunch its loyalty programme next month.
Renamed Invited, it will replace the current Club of SLH scheme and have “a greater focus on personalising [guests’] stays”, said Filip Boyen, the group’s chief executive.
Full details have yet to be revealed but the programme will comprise three tiers – Invited, Inspired and Indulged – and offer members new benefits “such as recommend a friend rewards, birthday gifts, complimentary nights and more”, along with “more personal ‘small luxuries’”.
Boyen said: “The more you stay, the better it gets.” Further details will be announced on the run-up to the launch in mid-June.
SLH now has more than 500 member properties in over 80 countries, including Flemings and Dukes in London and the Grand Hotel Central in Barcelona (pictured above). One of the next to open is the Nobu Hotel Ibiza Bay on June 30.