Marriott Rewards has added new benefits to its programme, including Ritz-Carlton Rewards.

For what Marriot describes as “an initial group of Elite members of Marriott Rewards” there will be a new Elite concierge service. The service will launch in late May first for U.S. members of Marriott Rewards traveling worldwide.

For Gold and Platinum Elite members, there will be guaranteed late checkout (up to 4pm)  if members request it when making a reservation by phone, by using the Marriott Mobile app, or upon arrival at the hotel. This benefit is available only at all fully participating Marriott Rewards hotels with the exclusion of resorts, convention hotels and Marriott Vacation Club. Marriott Rewards and The Ritz-Carlton Rewards will continue to offer Silver Elite members the benefit of requesting late checkout on their day of departure. Guaranteed late checkout launches globally on May 16.

“We’re evolving how we engage with, recognize, and reward our loyal guests,” said Thom Kozik, Vice President of Loyalty at Marriott International. “Loyalty is not just about our members choosing to stay with us. We want to make their travel more seamless and personalized, and we also want to deliver memorable experiences that go beyond the stay. Giving our members even more flexibility, freedom, and opportunity to enjoy what they love most about travel—and life—is one of the best ways we can show our loyalty to them.”

In addition, all Marriott Rewards and The Ritz-Carlton Rewards Members can now redeem points against special events such as theatre tickets, access to sports’ teams or a cooking lesson or wine tasting with a top chef or sommelier. The experiences marketplace will be available globally to all members in late May.