ALL NIPPON AIRWAYS
LAUNCH April 2014
INFO Thanks to New York fashion designer Prabal Gurung, flight attendants and ground stuff at ANA are now dressed in a combination of light grey jackets and charcoal skirts and trousers, enriched with the airline's trademark blue. Gurung also created brightly coloured scarves and aprons that feature modern Japanese flower patterns as a subtle reference to the carrier's heritage.
WHAT WE LOVE ABOUT IT The new design is a pleasing balance of elegance and timelessness, with a modern, fresh appeal.
VIRGIN ATLANTIC
LAUNCH July 2014
INFO British icon Vivienne Westwood is the creative genius behind the latest uniforms for Virgin Atlantic cabin crew. Female attendants now sport a contemporary jacket inspired by Westwood’s ‘Bettina Jacket’ from the early 90’s, paired with a chic pencil skirt – all in the airline’s signature bright red colour. Meanwhile, male crewmembers wear a dapper Savile Row-inspired three-piece suit with a deep burgundy Oxford weave wool.
WHAT WE LOVE ABOUT IT We were already sold on Virgin Atlantic’s bold red designs and matching court shoe, but we’re absolutely in love with the new influence from the Queen of Punk. Edgy, stylish and – let’s be honest – pretty darn sexy.
ETIHAD AIRWAYS
LAUNCH December 2014
INFO As the first major uniform re-launch since the Gulf carrier’s formation in 2003, the new look was created by Italian designer Ettore Bilotta and merges elements of old world haute couture from 1960s Paris and Rome, with the more contemporary fashions found on the catwalks of London, New York, Milan and Tokyo.
WHAT WE LOVE ABOUT IT The old-school glamour harks back to the early days of aviation when cabins were full of stylish and elegant passengers. While we have to admit we'd rather travel in comfy clothing, it's nice to be reminded of the oh-so-sophisticated Golden Age of travel.
NOKSCOOT
LAUNCH November 2014
INFO Anyone familiar with Scoot’s uniform will instantly recognise the vivid yellow and black design that has been reimagined for the new NokScoot attire. The distinctive bumblebee-like design is meant to show the fun and cheerful side of the airline, while allowing cabin crew to easily perform their duties.
WHAT WE LOVE ABOUT IT Maybe it’s the connection to sunshine, but it’s hard not to feel a little bit better when faced with that much bright yellow and lovely cabin crew smiles.
VISTARA
LAUNCH January 2015
INFO Indian-based design duo Abraham & Thakore created the debut uniform for brand new airline Vistara, a joint venture between Singapore Airlines and Tata Sons. The fashion-forward pair used a plum, silk-like fabric, patterned with the airline’s logo, to create a lightweight trouser suit. A light blue “V” (for Vistara) shaped-collar adds a flash of colour.
WHAT WE LOVE ABOUT IT It’s a clever, attractive design. The look nods to its Asian heritage, but remains simple with clean lines. The bright colour and cleverly incorporated logo ensure the uniform will stand out and promote a strong brand identity.
Clement Huang & Tamsin Cocks
