Mira Cube to open in Hong Kong

21 Aug 2014

Miramar Group will open its third hotel, Mira Cube, in January next year.

The new hotel will be located on Knutsford Terrace in Tsim Sha Tsui, a busy entertainment, shopping and business district, with plenty of restaurant and bar options. Canton Road, Star Ferry pier and the Avenue of Stars are all within walking distance.

The boutique property will offer 50 guestrooms with five classifications including, Cube room (18sqm to 24sqm); Superior Cube (24sqm to 30sqm); Deluxe Cube (38sqm); Harbour View Cube (34sqm to 38sqm); and Harbour View Suite (71sqm).

Large photographic murals of a metropolitan skyline and contrasting nature motifs have been used to decorate the rooms, while bedside lamp LED panels, resembling hand-blown glass melting from above, create ambient lighting.

Each room has a 40-inch LCD TV, and is equipped with a smartphone for guests to make unlimited, free-of-charge international and local calls, as well as use 3G internet data and wifi (see here).

Cube room

Superior Cube

Deluxe Cube

Room with urban mural feature

Room with nature mural feature

The lobby is on the fifth floor, with a kiosk option for guests to self-check-in. There is also a common area called The Hangout, equipped with two PC stations and a pantry offering coffee and grab-to-go breakfast.

For food and beverage options, Mira Cube residents have access to the six dining outlets in nearby flagship hotel The Mira Hong Kong, including two Michelin-recommended restaurants: WHISK, offering European cuisine; and Cuisine Cuisine, serving Cantonese and Chinese delicacies.

Other facilities to which Mira Cube guests will have free access include a spa, 24-hour gym, infinity pool, and heat experience zone with a sauna, steamroom and whirlpool baths at The Mira Hong Kong’s MiraSpa.

Located in a fully-refurbished former office tower, the hotel occupies 18 floors from 5th to 22nd, while the first four floors will be occupied by a dining group offering new restaurant concepts.

The Mira Hong Kong, Mira Moon and Mira Cube are all design-minded hotels. A spokesperson from the hotel group commented on the similarities and differences of the properties:

“All the properties fulfill business and leisure travellers’ yearnings for a core location and stylish accommodation experience. Mira Cube is a design-driven property with a strong focus on tech-friendly service solutions, such as free connectivity everywhere in the city, identified as one of the 21st century necessities.”

Mira Cube is stripped of all the non-essential facilities, for example, the check-in will be streamlined to the self-check-in terminal. The upcoming boutique hotel gives priority to convenient, fuss-free service concept, whereas Mira Moon (see here), is themed around contemporary, abstract interpretation of Chinese tradition with a welcoming environment, individual and highly personalized details.”


Valerian Ho

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