Intercontinental Hotels Group has announced that it will open a further two hotels in London.
Hotel Indigo London – Barbican will start welcoming guests in 2016, while Holiday Inn – Watford Junction is due to open this summer.
The Hotel Indigo property at Barbican will be a new-build with 101 guestooms and is ideally situated, in the City of London, for business travellers.
New-build: Hotel Indigo London Barbican
The Watford hotel will contain 92 guestrooms and will feature the Holiday Inn Open Lobby concept.
As a result of these future openings, IHG has in the last nine months signed all six of its current European brands in the Greater London area.
The four other signings are the InterContinental London – The O2 (see news, July 22); Crowne Plaza London – Albert Embankment (see news, September 25); Staybridge Suites London – Vauxhall (see news, November 6) and Holiday Inn Express London – Ealing (see news, September 27).
Robert Shepherd, Chief Development Officer, Europe said that the new Indigo appealed to an age group from 35-54.
He told Business Traveller: “The sort of business travellers and leisure travellers who really appreciate staying somewhere that is very different. They like feeling part of a local neighbourhood and having the sensation of having visited that neighbourhood.”
Shepherd added that The Barbican “is one of London’s grooviest areas, one which is very much a part of the art scene in London with a pop-up food market and will talk to those authentic experiences”.
Earlier this month, IHG announced it will open a fifth Hotel Indigo property in New York City in 2016 (see news, March 21).