Premier Inn trials noise sensors

27 Nov 2012 by BusinessTraveller

Budget hotel chain Premier Inn is trialling noise sensors at selected properties, in an attempt to reduce the number of guests being disturbed by people returning to their rooms late at night.

Dubbed ‘Ssshhh-o-meters’, the sensors are positioned in corridors near to guests’ bedrooms, and light up when noise levels reach a certain (unspecified) decibel level.

The trial is part of the group’s ‘Good Night Guarantee’, which promises guests a refund if they don’t have a good night’s sleep.

Other initiatives include a choice of hard or soft pillows, double glazing in all rooms, and springed door stops to avoid slamming.

The introduction of the ‘Ssshhh-o-meters’ was flagged up on our forum last week, and in an official release CEO Andy Harrison said:

“We asked our teams to come up with ideas about how we could reduce noise from other customers and they came up with some really novel innovations.

“We've also introduced what we're calling 'ssshhh-o-meters'.  They work a bit like a speedometer sign but positioned in a corridor and they light up when the noise reaches a certain decibel level, gently reminding people to keep the noise down.  

“It might seem like a bit of fun but it's actually addressing a very real business challenge.  Because we offer a money back guarantee it sharpens our focus on making sure we do everything we can to offer our guests a good night's sleep".

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Report by Mark Caswell

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