British Airways has officially unveiled its new ad campaign on Facebook and YouTube, with TV slots to follow during Channel 4's Grand Designs and ITV's Champions League and X Factor programmes.
Business Traveller attended a preview showing earlier this week, where the carrier also announced several new in-flight initiatives, including a revamp of its World Traveller Plus dining offering.
Passengers will be offered a menu that includes a choice of two meals served in Club World, with the order taken at their seat and meals prepared and served individually.
For more information visit ba.com, facebook.com/britishairways.
