Sheraton announces $100m lounge upgrade programme

26 Apr 2011 by BusinessTraveller

Starwood’s Sheraton brand is to invest over US$100 million in upgrading 120 of its club lounges worldwide, including properties in Edinburgh, Hong Kong, Toronto and Buenos Aires.

The upgrade programme - which co-incides with club lounge opening hours being extended to seven days per week at all Sheraton hotels worldwide – is the final part of a US$6 billion “revitalisation effort” across the brand.

Examples of the lounge upgrades include the recently-unveiled US$1 million investment at the Sheraton Waikiki, and a a brand new club lounge set to open at the Sheraton New York Hotel & Towers next month, featuring “amazing New York City views and a sophisticated, inviting and warm space for families and business travellers alike”.

Starwood says that its lounges are rated by SPG members as one of the top two benefits of staying at a Sheraton property.

The new follows rival Hilton’s unveiling of its new lobby concept, with the Hilton McLean Tysons Corner  in Virginia being the first to benefir from the new offering - for more information see online news April 20.

For more information visit

Report by Mark Caswell

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