The carrier will offer passengers pre-loaded Apple iPads on services between London and New York, at a charge of £9 per flight.
Initially there will be 25 iPads available for rental on Iceland Express flights from London Gatwick to New York Newark (via Reykjavik), with plans to roll out the service to the rest of the fleet early next year.
The devices will be pre-loaded with films, TV shows, music, magazines, books and games, and the carrier says that it plans to introduce wifi access “at a later date”. The airline currently uses the Bluebox lite entertainment system onboard its European flights.
According to Iceland Express the iPad has a battery life of ten hours – the duration of the carrier’s service between London and New York is just over 11 hours, although this includes the connection in Reykjavik.
Iceland Express recently announced it will offer flights to Chicago and Boston next year (see online news August 25), and will also add links to Edinburgh, Dublin and Belfast in 2011 (see online news November 23).
For more information visit icelandexpress.com.
Report by Mark Caswell