Element debuts in New York

19 Nov 2010 by AndrewGough

Starwood Hotels has announced the opening of Element New York Times Square West, marking the eco-friendly brand’s debut in the Big Apple.

The 418-room property will be “one of the city's greenest properties and an eco haven located in the
center of fast-paced Times Square,” Starwood said last night.

“The opening of Element New York Times Square West further illustrates the brand's steady strategic growth across the nation, as well as Starwood's strong growth in the New York
City market,” the group said.

The hotel has seven suites in addition to the 411 guestrooms, as well as two meeting rooms, a lobby atrium, rooftop terrace and 24-hour gym. Guests will receive complimentary “wellness programs”, and there’s also a free breakfast buffet.

According to Starwood, Element is the only major hotel brand to pursue the US Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification.

Key features of the brand include rooms and public spaces with carpets, furniture and floors made from recycled materials. Artwork is mounted on bases made from recycled tyres, appliances are Energy Star-rated and each room has a recycling bin.

For more information visit

Report by Andrew Gough

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