United and Continental unveil merged logo and livery

12 Aug 2010 by BusinessTraveller

United and Continental Airlines have unveiled the new logo and livery for the proposed merger between the two carriers, calling it “a modern look, reflective of the world's leading airline”.

The new logo combines the global mark used by Continental since 1991, and the United name in capital letters.

The merged carrier’s livery meanwhile will adopt Continental’s colour and design, including its blue-gold-white globe image on the tail, combined with the new-style United name on the fuselage.

The new logo and livery follows Virgin’s revamping of its brand identity last month (see online news July 29).

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