Feel Air plans low-cost long-haul service

11 Nov 2009 by Mark Caswell

Scandinavian start-up carrier Feel Air is planning to launch low-cost flights from Stockholm and Oslo to New York and Bangkok next year, and says fares “will be 50 per cent lower than the existing competition”.

The Scandinavian airline is currently in the process of raising US$42 million in capital with DnBNOR Markets, Norway’s largest investment bank, with the aim of launching the routes in spring 2010.

Feel Air says it will use Airbus A330-200 aircraft for the routes, with frequencies weighted towards New York in the summer and Thailand in the winter.

CEO Kai Holmberg believes that the Scandinavian long-haul market is “underserved and unexploited”, and says that Feel Air “is building a Ryanair type cost religion, combined with [an] AirAsiaX operation and business model, wrapped up in a Virgin-style employment and branding philosophy”.

There are no details as yet as to the exact launch date or seating product, but the carrier’s website says the business model “is a familiar (low-cost) one”, where luggage (over and above the first piece), food and entertainment will be charged as extras.

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Report by Mark Caswell

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