Oneworld celebrates 10th anniversary

4 Feb 2009 by Mark Caswell

Airline alliance Oneworld has celebrated its 10th anniversary, with promotions including a 10 per cent sale, a competition to win round-the-world business class tickets, and the unveiling of a 46-foot long logo on the side of a Boeing 747.

Oneworld was officially launched on February 1, 1999, with founding airlines American Airlines, British Airways, Canadian Airlines, Cathay Pacific and Qantas. There are now ten full members, with Mexicana due to join later this year (see online news April 10, 2008).

To celebrate its tenth birthday the alliance is offering a 10 per cent discount on its consumer fares bought in the next ten weeks (until April 12), including its popular round-the-world Explorer tickets.

Oneworld is also offering a pair of business class four-continents Explorer tickets (worth around £11,800) to the winners of a 10th anniversary draw. To enter, participants must submit their ideas for the Oneworld alliance in the decade ahead at But don’t worry, there’s no hurry, as the draw doesn’t close until December 31.

The alliance also unveiled a standard Oneworld livery which all member carriers will adopt on a proportion of their fleet. BA was the first to sport the new design, with a 46-foot long Oneworld logo painted on the side of one of BA’s Boeing 747 jumbos. To see a video of the aircraft being painted in its hangar, press play below.

For more information visit

Loading comments...
Be up-to-date
Magazine Subscription
To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below