Elevator pitch: Desmond Cawley, hotel manager at SIRO One Za’abeel

28 Mar 2024 by Varun Godinho
Desmond Cawley (Image supplied by: SIRO One Za’abeel)

Business Traveller Middle East gives Desmond Cawley, hotel manager at SIRO One Za’abeel in Dubai, five minutes to pitch his property to prospective guests.

SIRO One Za’abeel is more than a hotel – it’s a ground-breaking concept. The world’s first SIRO Hotel, it is a pioneer in the fitness and recovery niche, redefining the very essence of hospitality and well-being. The property has meticulously curated an immersive lifestyle destination that seamlessly integrates digital technology with the expertise of world-class specialists, providing an unparalleled experience for both business and leisure travellers.

At the core of the brand are the five biohacking pillars: fitness, recovery, sleep, nutrition and mindfulness. These pillars form the foundation of SIRO’s commitment to guests in helping to unlock their mental and physical potential.

Our proactive SIRO team works together with guests and members to achieve their goals. Each specialist thrives on the challenge of curating a journey dedicated to a guest’s needs, delivering not only rewarding experiences in the short term, but also long-lasting sustainable success. Master trainers, therapists, and in-house nutritionists guide guests on their fitness and recovery journeys.

SIRO also collaborates with a collective of key international athletes creating Team SIRO, including AC Milan and Ramla Ali, whose expertise has helped develop signature programmes.

SIRO One Za’abeel (Image supplied by: SIRO One Za’abeel)

SIRO distinguishes itself by providing cutting-edge technologies and testing protocols. Upon arrival, every guest will receive a complimentary biohacking assessment, accurately evaluating and diagnosing physical and fitness health. This body composition analyser assessment data includes body mass index, skeletal muscle mass, water ratio and visceral adipose tissue.

Another standout feature of SIRO One Za’abeel is the expansive 2,000 sqm of fitness and recovery space spread across two floors in the Fitness and Recovery Lab. With the concept of ‘Functional Fitness’ at its core, SIRO provides a flexible, quality fitness facility catering to athletes, fitness enthusiasts and health-conscious travellers. This space embodies the commitment to a 360-degree comprehensive approach, making SIRO truly unique. The signature methodology for SIRO classes, coupled with specialised classes developed in collaboration with brand partners like AC Milan for functional training and Ramla Ali for boxing, adds a layer of validity to what SIRO is doing. This isn’t just a hotel – it’s a community of like-minded individuals seeking to optimise their physical and mental well-being.

The dedication to a complete holistic journey is evident in the thoughtfully designed hotel rooms equipped with the latest features, aiming to improve recovery, mitigate jet lag, enhance mood, and ensure restorative sleep.

SIRO One Za’abeel (Image supplied by: SIRO One Za’abeel)

Every detail contributes to this commitment, from the in-room refuel mini bar stocked with healthy snacks and hydration drinks to the thermoregulation mattress and wellness pillows. The recovery wardrobe in the rooms includes a yoga mat, foam rollers, and stretch bands.

In a world dominated by digital interactions, SIRO stands out for its integrated digital technology too. From seamless check-ins to personalised recommendations for the guest’s self-care journey, the power of technology is fully harnessed here.
SIRO One Za’abeel is now open and travellers are invited to live without comprise.

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The cover of the Business Traveller April 2024 edition
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