Miral, a leading creator of immersive destinations and experiences in Abu Dhabi, has announced that it will be developing two new beaches at Yas Bay Waterfront, a lively spot on Yas Island described as a “vibrant day-to-night destination”.

Each of the two beaches will be 280 metres long, with a combined total of 560 metres of beach space being added to the area, which is already home to more than 20 al fresco restaurants and cafés, world-class nightlife concepts, a floating beach club, an award-winning concert arena, luxury hotels, and an expansive promenade, all minutes-away from Yas Island’s award-winning attractions and experiences, including SeaWorld® Yas Island, Abu Dhabi; Ferrari World Yas Island, Abu Dhabi; Warner Bros. World™ Abu Dhabi; CLYMB™ Abu Dhabi; Yas Waterworld Abu Dhabi; and Yas Marina.

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One will be located on the west side of the pier, aptly named West Beach, and has been designed as a family destination with beachside play areas for children, world-class dining outlets, food trucks, pedestrian walkways, and rest and recreation facilities.

On the east side of the pier, East Beach – which will be located right across from the award-winning Etihad Arena – will feature outdoor fitness spaces and sports zones for beach football and volleyball. Visitors will also be able to enjoy open seating areas, and a sunset lounge that will host a variety of sports, entertainment, and music events.

Jonathan Brown, chief portfolio officer at Miral, said: “We are pleased to enhance our leisure and lifestyle offerings at Yas Bay Waterfront with the announcement of two beach developments. These upcoming experiences are an extension of our vision to enrich the diverse and unique experiences available to visitors on Yas Island, positioning it as a top global destination for leisure and entertainment while further contributing to Abu Dhabi’s wider tourism growth.”

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