Virgin Atlantic has introduced a new benefit for entry level members of the carrier’s Flying Club frequent flyer programme.
From today (14 March) Red tier members will board ahead of other customers travelling in Economy Classic and Economy Light, on any Virgin Atlantic operated service throughout the airline’s global network.
Note that other existing rules on priority boarding remain in place – customers travelling with young children and/or needing extra assistance board first, followed Upper Class passengers and Gold Card members, then Premium customers and then Economy Delight passengers. Red tier Flying Club members will now slot in at the end of this list.
British Airways does not offer priority boarding for entry level Blue tier members of its Executive Club, but Bronze members (attained after reaching 300 tier points) do benefit from priority boarding and the use of business class check-in desks.
Commenting on the news Anthony Woodman, vice president Flying Club and CRM, Virgin Atlantic, said:
“We are constantly enhancing our Flying Club programme so that our members receive the very best of Virgin Atlantic.
“Our Red Tier members already receive access to a world of earning and spending opportunities for their Virgin Points, and now our new boarding benefit provides an extra sweetener to the beginning of their journeys with us.”
