Hong Kong’s Cathay Pacific is starting a new collaboration with Disney+, bringing the best of Disney, Pixar, Marvel, Star Wars and National Geographic to its in-flight entertainment (IFE) experience.

Hong Kong’s home carrier and oneworld member is the first airline in the Asia-Pacific region to feature Disney+ original titles as part of its IFE offering.

Beginning 1 December, customers onboard Cathay Pacific flights can explore more than 100 hours of films, series and documentaries from Disney, Pixar, Marvel, Star Wars and National Geographic. This includes hours of exclusive Disney+ entertainment content never before available on Cathay Pacific.

Particular highlights that will soon be available to Cathay Pacific customers include series such as the first two episodes of Marvel Studios’ Loki (Season 1) and Obi-Wan Kenobi (Season 1), movies such as Chip ‘n Dale: Rescue Rangers and Disenchanted, documentaries like Welcome to Earth and Limitless with Chris Hemsworth, and family shows like Muppets Now.

“We are extremely proud of the industry-leading inflight entertainment we provide and we understand the importance many of our customers place on entertainment as a differentiator when choosing who they fly with. By delivering premium brands and titles from Disney+, we are continuing our commitment to offer an unparalleled entertainment experience,” said Cathay Pacific general manager of customer experience and design, Vivian Lo.

Cathay Pacific has invested heavily in its IFE technology onboard its aircraft.

On the regional Airbus A321 neo, Cathay Pacific was the first airline in the world to provide 4K ultra-high-definition screens, a 4K video-on-demand experience, as well as Bluetooth audio streaming across all cabins, enabling customers to watch 4K blockbusters using their own Bluetooth-enabled headphones.

Meanwhile with the A350, the airline introduced a new graphical user interface (GUI) that offers customers an intuitive user experience and makes navigating content even easier. The new interface will be progressively introduced to other aircraft types.