IHG Hotels & Resorts will debut a new Crowne Plaza in Labuan Bajo, Indonesia.
Located next to Komodo International airport and just 15 minutes from the waterfront on the most Western tip of Flores Island, the hotel will provide a base for guests to explore the area’s many world-class wonders, including Komodo National Park – anointed as a UNESCO World Heritage Site in 1991 – comprising volcanic islands that are home to more than 5,000 rare, giant ‘Komodo Dragons’ lizards.
Crowne Plaza Labuan Bajo will feature 199 rooms and suites across seven stories. There will be three restaurants and bars on-site, as well as a fitness centre, spa and swimming pool.
On top of attracting leisure travellers, Crowne Plaza Labuan Bajo is also being developed as a leading MICE destination, with its facilities – including more than approximately 600 square metres of meeting space – set to cater for the needs of domestic and international business guests.
As the world’s fourth largest market by population – and biggest in Southeast Asia – Indonesia is a key market for IHG with 24 current properties across six brands, as well as 15 hotels in the pipeline, including the upcoming brand debuts of Regent Hotels & Resorts, Vignette Collection and voco hotels.
Crowne Plaza Labuan Bajo will be the third Crowne Plaza in Indonesia, following Crowne Plaza Bandung and Crowne Plaza Jakarta Residences.
“We know there is a big hunger for experiential travel now, and we’re working closely with our owners to develop forward-looking hotel experiences that bring our destinations to life and support their overall development.
Labuan Bajo is an enchanting harbour town that has been earmarked as one of Indonesia’s five super-priority destinations,” said Chris Anklin, senior director, development, Southeast Asia and Korea, IHG Hotels & Resorts.
According to data from Indonesian authorities, the number of hotels in Labuan Bajo increased by 50 per cent between 2016-2018, rising from 64 hotels with 1,030 rooms to 98 hotels with 1,462 rooms, making it one of Indonesia’s highest-growth regions in terms of hotel development.