Earlier this week Air India unveiled its new aircraft livery, as part of a new brand identity which it says “captures the essence of a bold new India”.
Business Traveller reported on the changes, including a CGI image of an Air India aircraft which shows a colourful tailfin sporting a Jaali (latticed screen) pattern, inspired by the chakra from the original logo.
As part of the unveiling the carrier released three promotional videos – two of these provide more detail on the new livery and brand identity, while the third (not currently available on the Air India YouTube channel) shows a CGI walk through of one of Air India’s refurbished four-class Boeing 777-300ER aircraft.
The Tata Group-owned airline is set to embark on a US$400 million programme to refurbish its entire widebody fleet, starting in 2024, including the installation of new seats in every cabin, new inflight entertainment systems, and inflight wifi connectivity.
A third of the fleet will have been upgraded by March 2024, with the full programme due to be complete by the end of 2026.
In February, the airline also announced a record order of 470 aircraft from Airbus and Boeing in deals worth US$70 billion (at list prices), with deliveries of the new aircraft due to start from November this year.
The video shows a first class suite with sliding privacy door, wireless charging capabilities and a large privacy panel which can be lowered between adjoining middle suites. Business class also has a sliding door, with features including multiple storage and table options.
The colour scheme appears to be light beige, grey and brown in first and business class, while premium economy seats are upholstered in a rich red colour scheme and configured 2-4-2 and , and an “all new economy” seat is configured 3-4-3 and also upholstered in red fabric.
