Kerten Hospitality will debut its The House Residence brand in the Oxagon development which is a part of the mega NEOM project in Saudi Arabia.

The upscale 200-unit serviced apartments, located within Oxagon’s first residential community, is set to welcome its first guests in 2025.

Marloes Knippenberg, CEO of Kerten Hospitality, said, “The House Residence in NEOM’s Oxagon is more than just a project – it’s a statement of intent to catalyse the evolution of our habitats, foster thriving communities, and redefine the human experience. Our alliance with NEOM at Oxagon marks a crucial step as we contribute to the extraordinary transformation of Saudi Arabia. As the nation unfolds its tourism potential, we stand on the brink of a new era of global exposure.”

The Dublin-headquartered Kerten Hospitality launched an initiative called ‘The Collective by Kerten Hospitality’ earlier this year to unify all of the group’s current projects in Saudi Arabia under one umbrella. The combined value of the projects within The Collective by Kerten Hospitality is projected to surpass SAR1.5 billion in 2023.

Vishal Wanchoo, CEO of Oxagon added, “One of the many reasons we’re excited about working with Kerten Hospitality is the way they interact and work with local talent and entrepreneurs to curate experiences and innovations tailored to our future residents. We feel that The House Residence concept embodies the neighbourhood atmosphere and lifestyle from the integration of F&B to advanced technologies, that’s core to the mixed-use residential communities we’re building here at Oxagon.”

Reimagining the traditional industrial city, Oxagon’s neighborhoods will be fully walkable, with sustainable on-demand mass transit and micro mobility solutions.

Other hospitality groups which have announced projects in Oxagon include IHG Hotels and Resorts which signed a franchise agreement to open a 250-key Hotel Indigo property in Oxagon by 2026. Also, London-based hospitality brand Yotel said that it would be opening its first Saudi property in Oxagon by 2025.

Upon completion, NEOM will be fully powered by clean energy, utilising renewable resources such as solar, wind, and green hydrogen-based energy.; 

(Image: Supplied by NEOM)