Air Canada rolls out product improvements

21 Jul 2023 by Hannah Brandler
Air Canada rolls out product improvements, including offering oat milk on board. Photo provided by Air Canada's Twitter account

Air Canada has unveiled F&B and entertainment improvements to its onboard product, as well as updates to its app.

Passengers will now be able to enjoy oat milk from Canadian brand Earth’s Own, or they can opt for alcoholic drinks such as Blue Moon Belgian White and Hop Valley IPA craft beers and Vizzy Strawberry Orange Mimosa Hard Seltzer.

Signature Class passengers on international flights, meanwhile, will get the chance to order Provençal rosé wine and Aperol Spritz cocktails.

There are also two new menu options for premium economy and economy customers on select flights: butter chicken with rice pilaf and cauliflower peas masala.

On the entertainment side, the airline has partnered with American toy company Mattel, introducing dozens more hours of kids’ content to the IFE system. New shows and movies will include Hot Wheels in the City, Thomas and Friends: Learning with Thomas, and episodes of Barbie’s vlog, the latter of which is timely given the release of the new Barbie movie in cinemas. The airline says that further entertainment partners are “coming soon”.

Air Canada rolls out product improvements, including a partnership with Mattel for entertainment content. Photo provided by Air Canada's Twitter account

The Air Canada app is also seeing a raft of updates, designed to make the travel experience more seamless. According to the airline, mobile boarding passes will be “easier to use at security and during boarding”, passport details of members of the carrier’s Aeroplan loyalty programme will now be linked to their profile, and the app will also improve airport navigation by including maps of key Air Canada and Star Alliance airports.

Signature class and premium economy customers will also be able to pre-order inflight meals on select international flights departing Canada via the app.

Derek Whitworth, managing director, Customer Digital Technology at Air Canada, commented:

“Our customers want information and digital tools that meet their real-time needs when navigating busy airports. Our focus is on delivering contextual travel information directly to our customers’ devices via our award-winning Air Canada App, with even more improvements to come.”

Earlier this year the airline announced a new partnership with communications firm Bell to offer its passengers free inflight messaging for Aeroplan members.

Air Canada has also unveiled new premium airport lounges, including a new Maple Leaf Lounge at San Francisco International airport, as well as a co-branded facility at Billy Bishop Toronto City airport in partnership with Aspire Lounges.

Air Canada opens San Francisco Maple Leaf Lounge

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