British Airways has unveiled its latest inflight safety video, which it says showcases “everything that makes Britain unique and truly original”.
The five-minute video – which can be seen below and which will be shown on long-haul flights from May 1 – features “Britons going about their daily activities”, as well as some familiar faces including journalist Robert Preston, rapper Little Simz, actor Ncuti Gatwa, and entrepreneur and star of Dragons’ Den Steven Bartlett.
Several celebrities associated with the airline also appear, including designer of BA’s new uniforms Ozwald Boateng, tennis player and British Airways Global Ambassador Emma Raducanu, and chef Tom Kerridge – responsible for the carrier’s buy-on-board menus.
The video also features employees including engineer Carl Carpenter, who drives across an engineering hangar while asking customers to unplug their devices – only for his own vehicle to come to a sudden stop.
BA said that the video “plays on things synonymous with the UK, from discussing the weather to enjoying fish and chips by the sea”… “celebrating the timeless quirks and its unique people that put the nation on the map”.
A second version of the video is set to be unveiled later this year, which will showcase colleagues in their new uniforms – the first new range in over 20 years.
Commenting on the news Calum Laming, British Airways’ chief customer officer, said:
“We have all sat through safety demonstrations before, so we knew we needed to create something different that would capture attention and was totally in line with our British Original positioning.
“We wanted this to be a real celebration of originality and for us, it is our people who – together with where we’re from – make us unique.
“That’s why it was important for us to hero so many of our amazing colleagues doing what they do each and every day for our customers and for each other.
“We also wanted to inject some wit and showcase Britishness, and all the quirks that put us on the map by shining a light on real life people – from fishermen and chip shop workers to friends hanging out, as well as some well known faces who help put Britain on a stage.”
