Air France has released its first new inflight safety video for six years, offering a “a musical stroll through the most famous places in France”.
The stylish five-minute video is now being shown on long-haul flights, and is set to a melody inspired by musicals, which was created by Cesar and Oscar winning composer Ludovic Bource.
The safety briefing takes in scenes at the Opera Garnier in Paris, the gardens of the Palace of Versailles, The Louvre, Hotel Martinez in Cannes and the vineyards of Provence.
It ends by panning out to reveal Air France crew on a viewing platform at a sparkling Eiffel Tower.
The carrier said that as it had been six years since its last safety video, the briefing takes into account “all the latest regulatory changes in force”, as well as various different aircraft and cabin layouts.
The video was developed in partnership with France’s tourism development agency Atout France, along with the carrier’s new communications agency Aura by Omnicom.
Commenting on the results Catherine Villar, SVP Customer Experience Air France, said:
“With this new video, we are showcasing the best France has to offer in an emotionally engaging way. All our teams here at Air France are ready to welcome our customers and highlight this French lifestyle, which is so dear to us, as soon as they board our flights. We can’t wait to reopen the skies, flight after flight, with safety as our absolute and constant priority.”
Creative inflight safety briefings have been thin on the ground in the last year or so, with carriers instead focusing on highlighting health and safety measure in the light of the Covid-19 pandemic.
