Marriott has announced plans to expand its operations in Africa, with the opening of over 30 hotels and more than 5,000 rooms by the end of 2024.
The group’s select-service brands Protea Hotels and Four Points by Sheraton make up more than 50 per cent of the company’s property additions in Africa. The former has over 60 hotels across nine countries, with an additional ten set to open over the next two years. This will include five in South Africa and debuts in locations such as Kenya, Malawi and Angola.
Meanwhile, Four Points by Sheraton is anticipated to see five additional hotels in its portfolio, including the brand’s entry into Uganda, Democratic Republic of the Congo and Cape Verde. The brand also expects to open its second property in Nigeria.
The company is also seeing demand for its premium and luxury brands, and will therefore debut its Delta Hotels by Marriott brand in the region in 2023. The first hotel under the brand, Delta Hotels by Marriott Dar es Salaam Oyster Bay, will be located in Tanzania.
There are also plans for the opening of a Tribute Portfolio hotel in Seychelles and the introduction of the Westin brand in Ethiopia’s capital, Addis Ababa. Plus, the group will grow its Autograph Collection Hotels brand, with new properties expected in Tanzania and Algeria.
Additionally, The Ritz-Carlton and St Regis brands are set to launch in Morocco with the anticipated openings of The Ritz-Carlton, Rabat Dar Es Salam, and The St Regis La Bahia Blanca Resort, Tamuda. JW Marriott is also expected to enter Kenya with the openings of JW Marriott Hotel Nairobi and JW Marriott Masai Mara Lodge.
Karim Cheltout, Regional Vice President – Development, Africa, Marriott International, commented:
“Marriott International’s expansion plans reinforce its commitment to Africa and highlight the growth of the travel and tourism sector across the continent.
“We continue to see opportunities to expand in major gateway cities, commercial centers, and resort destinations across Africa, while catering to the region’s ever-changing and evolving markets through our diverse range of extraordinary brands.”
Marriott International’s current portfolio in Africa comprises nearly 130 properties and more than 23,000 rooms across 20 countries.