Cathay Pacific has merged its Marco Polo Club and Asia Miles under one membership programme.
The group initially announced plans to launch the new scheme in December, and also launched a new overarching ‘Cathay’ brand.
Marco Polo Club club points will now be known as Status Points, with Asia Miles “the currency you earn and then redeem on a huge range of rewards”. Customers will also be referred to as Cathay members.
Paul Smitton, director of customer lifestyle, said:
“As a home-grown airline from Hong Kong, we have been connecting our home city to the world and have grown together with our members for more than 75 years. Our world has evolved in the past few years, with changing expectations for travel and lifestyle. We continue to listen to our members and to invest in new experiences to help them move forward in life.
“We wanted to make it easier for members to get the most out of Cathay. That’s why we have simplified the programmes and evolved our membership to provide more benefits and choices that elevate our members’ lives, both on the ground and in the air, keeping everything they know and love about Cathay whilst innovating for the future. We want to thank our community of over 12 million members for their ongoing loyalty and support over the years.”
To make it easier for members, the airline is also enhancing its digital platform. Members will now be able to access their membership card, earn and redeem Asia Miles, accrue Status Points and access the latest offerings in one place. New members can also sign up to the scheme with no joining fee.
In terms of status, the airline explained:
“The elevated membership programme has a four-tier structure of Diamond, Gold, Silver and Green. Current Marco Polo Club Diamond, Gold and Silver members will directly transition into the corresponding Cathay status with automatic status renewal through 2022. Meanwhile, current Marco Polo Club Green and Asia Miles members will transition into Cathay Green members.”
The airline says that it has over 800 partners who will be able to offer experiences for members, though travel and lifestyle offers may differ by market. Such offers will roll out in the coming months for Cathay members.
For more details on the new scheme, visit the website.
