Final preparations are underway for Arabian Travel Market (ATM) 2021 in-person event that will be held at the Dubai World Trade Centre (DWTC) from May 16 to 19.
ATM Virtual will be organised from May 24-26 for participants who can’t travel to Dubai
Along with Reed Exhibitions’ Global Covid-19 ‘Safety Shows’ Health and Safety strategy, ATM is working with the team at the Dubai World Trade Centre and with Dubai’s Department of Tourism and Commerce Marketing (DTCM) to offer a safe, touchless and seamless experience for guests.
A range of measures including an enhanced cleaning regime, improved air circulation and multiple hand sanitiser stations will be implemented at the venues.
In-person on the show floor, 62 countries represented by main stand holders and sharers will participate this year. These include the UAE, Saudi Arabia, Bahrain, Germany, Cyprus, Turkey, Egypt, Jordan, Italy, Greece, India, Indonesia, Malaysia, South Korea, Maldives, the Philippines, Thailand, Mexico and the USA among others.
The theme of this year’s show is ‘A new dawn for travel and tourism’ and the focus will be on the latest Covid news from around the world – vaccine rollouts, social and travel restrictions and as consequence, the current state of the industry and what the future holds. It will also look at the emerging trends and how innovation can drive the industry forward.
Other features include Travel Forward at ATM, which will highlight keynote speakers and world-class technology experts, that will provide insights about the latest technologies and trends for the travel and tourism sector.
The ATM 2021 conference programme includes the Global Stage which will feature the Hotel Industry Summit and Buyer Forums dedicated to key source markets such as Saudi Arabia, India and China.
There is an International Tourism and Investment Conference, in addition to other focused events on Gulf-Israeli ties, an Aviation Panel and a special seminar aimed at encouraging women to take up careers in tourism and travel.
Danielle Curtis, exhibition director ME, Arabian Travel Market, said:
“Dubai is one of the safest cities in the world to visit with a wide range of precautionary measures in place to ensure the safety of tourists at every stage and touchpoint of their travel journey, from arrival to departure.
More than nine million doses have already been administered in the UAE, which is also a major achievement.
“Indeed, Dubai’s commitment to maintaining the highest standards of health and safety and its effective citywide management of the pandemic received a strong endorsement from the World Travel and Tourism Council (WTTC), which gave the city a ‘Safe Travels’ stamp.”
Click here to register for ATM 2021.
