IHG Hotels and Resorts has signed a franchise agreement with Bonnington Hospitality JLT for Voco Bonnington Jumeirah Lakes Towers Dubai.

Currently operating as Bonnington Hotel, the property will feature 208 guestrooms and is expected to be rebranded to Voco by Q3 2021.

The newly signed Voco Bonnington Jumeirah Lakes Towers Dubai is located at the popular Jumeirah Lake Towers business district. Situated close to Sheikh Zayed Road, the hotel is a few minutes away from key hotspots such as Dubai Marina, Jumeriah Beach Residence, Emirates Hills and is a short journey to the Dubai Expo 2020 site.

Apart from guestrooms, the hotel will have vibrant dining venues and a plethora of facilities including meeting and event rooms, gym, and a pool and lounge area.

Voco first opened in the Middle East in 2019, and this new development will be the tenth Voco hotel in the Middle East and Africa region adding to the growing brand portfolio with operating hotels in Dubai, Riyadh and Al Khobar and a strong pipeline across key cities such as Jeddah, Doha, and Johannesburg.

Commenting on the news, Matthew Tripolone, VP Development, Middle East and Africa IHG said:

“We are excited to be adding Voco Bonnington Jumeirah Lakes Towers Dubai to our UAE portfolio, in partnership with Bonnington Hospitality JLT. Since launching globally in 2018, Voco has enjoyed rapid growth with multiple signings across the Middle East, and we are proud to introduce our second Voco to Dubai, which is a priority market for us in the region.

“The brand offers a simplified conversion process, making it quick and easy for owners of high-quality independent hotels to become part of IHG’s system and drive higher returns thereafter. The brand also allows guests to enjoy an upscale experience with the freshness of a unique, independent hotel under a brand name they can trust.”

Dennis McGettigan, chief executive officer, Bonnington Hospitality and McGettigan Group said:

“We are delighted to announce our partnership with IHG and the Voco brand. As a unique family-owned and operated hotel in Dubai, Bonnington Hotel meticulously provides each guest with the highest levels of personalised service and care. With the support of IHG’s global reach and world-class loyalty programme, we look forward to welcoming new customers seeking tailored travel experiences.”

At present, IHG operates over 100  hotels across eight brands in the Middle East.